If you have heard of the concept of an affiliate program, it means that you can promote someone else's offer and receive a commission just for recommending it for others if the offer makes sales to your subscribers. And someone can do the same for you. You can set up an affiliate program for your $100 product, and if someone promotes your web page with a special link that their subscribers then buy then the vendor will make $50 and you will make $50 as well.
You don't need an affiliate program to first launch a product. When we launch a product what you will do is have something for sale and make a bid deal about it, send multiple emails, make extra videos stating why it is so great and that's it. You don't need to over think what a product launch is. To launch a product without affiliates you just need subscribers, traffic, and an email sequence.
When you launch your product people need to see it, and that means you need to have subscribers of some kind. That usually means you have built a mailing list and have a few thousand or a few hundred subscribers on that list, people who have willingly given you their name and email address and you talk to them on a regular basis.
They might be fans on your Facebook page, they might be your Twitter followers, they might even be users of a high-traffic forum that you regularly visit and post to over and over. Either way you need to have some kind of a following before doing anything. Once you have that following what you do is then promote offers or URLs to those people and that becomes traffic. Your subscribers click over to your sight and then you might have 500, 1000 or 10,000 people going to that site at any given time. That is called traffic.
If you have a sales letter that converts at 2% or that converts at 5% that means that 2% of the people who come to your web page convert into buyers. Now you make sales and you don't have to give commission to anyone else. But one thing that will really help you to get people onto your site is to have some kind of email launch sequence. This sounds scary - but it just means that you should tell your subscribers what it is you have for sale over and over, preferably once a day for at least a week or two leading up to the unveiling of your brand new product, or to your updated product.
Email your subscribers at least a minimum of three to five times, once per day to announce something that is brand new. You don't necessarily need to launch a product without affiliates, but the good news is that even if you only make a handful of sales from your own subscribers, traffic and email sequence, you now know what your conversion rate is. You now know what the response is to this offer and when you do create an affiliate program now you can tell the affiliates how well your product performs.
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