Sunday, November 25, 2012

How Important Is the Brand Logo?


Did you know that at an average 70% of the time people recognize any company by its logo? The brand which any organization creates in the market very much depends on its logo.

The logo reflects the principles and the morals of the organization.

Before going further let us understand how does the logo characterize any organization.

Logo is the identifying element of the brand for any company, business, product. It is designed to create immediate recognition by the viewer.

There are many organizations in the online market or rather I should say in the entire market, which are very well known by their company logo. Now there are certain characteristics that one should have in his mind while creating a logo.

It should signify the very purpose of the organization: People hardly spend 2-3 seconds looking at any company's logo, and it is in that span of time that they should be able to interpret what your company signifies.What are it's principles and motto. Pleasing to look: People receive updates though podcast, RSS etc and in the list of thousands of logos, your company's logo should be stand out of all of them. So to catch the attention of the readers the logo should be very eye-catching. Give the logo a sharp look and as much as possible prevent giving an artistic look.

There are some variations in the logo design. Some logos include only the company name with graphics added to it in a very explicit way, and there are some logos which include a graphical picture along with the company's name and some times without the company's name.

Every logo has an interesting story behind its origination. So design your logo incorporating the entire story in it.

As the company grows bigger and wider the logo of that company becomes the status symbol of the people. As the company expands the entire aura around it gets derived from it's logo. Consider the most simple scenario of Mercedes-Benz, the logo of this organization stands as the status symbol of many people. It imparts that brand value to the product that they buy.

Logos are the best advertising asset.

The most vital aspect of any logo is that never ever change your company's logo. It is what that defines your organization. It is what that represents you to the world.

There are many sites on the internet which will can help you to give the theme for your logo logomaker, brandz360.

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